Anglia Components has today (April 1) launched Anglia Plus, a customer loyalty scheme which will benefit existing and new customers in the UK, Ireland and Europe.
And to dismiss any scepticism on behalf of customers, Steve Rawlins, Anglia CEO reassures them: “This is definitely not an April Fools prank!”
He adds: “Launching on April 1st, we want to give customers something to smile about. We wanted to offer our loyal customers something of real, tangible benefit to them. We believe this scheme to be unique in the industry and is an example of how Anglia is trying to help customers during this challenging period. While other companies talk about service, we deliver.”
Anglia has identified a potential 65,000 new customers in Europe. All have been credit checked and now have accounts with Anglia. Benefits from the loyalty card scheme include free next day delivery into Europe, and extended payment terms to 90 days. Most notably customers can receive rewards depending on spend.
Three reward levels are offered: Silver – spend £5,000 in the qualifying period to earn £500; Gold – spend £10,000 to earn £1,000; and Platinum – spend £25,000 to earn a maximum £2,500. Customers receive a credit note which they can spend to buy more components. The loyalty scheme rewards start to accrue from April this year to July 2025. Existing customers of Anglia Live will automatically be enrolled in Anglia Plus.
Anglia has negotiated a new agreement with FedEx its logistics supplier. Orders will be processed in a specially quarantined area in Anglia’s distribution centre, delivered to Stanstead airport by 7pm on the day of the order and flown to Paris. From there FedEx will ensure next day delivery to most parts of Europe, “further out into eastern Europe may be two days,” says Rawlins.
He estimates this represents a £1 million investment by Anglia. “We employ 15 software engineers, and thank god we have them, it enables us to do things that distributors our size can only dream about. Exporting into Europe is time consuming, lots of paperwork, lots of audits, we have had to change some internal procedures, including a second shift in the warehouse as well as creating new shipping areas and new holding areas, to attack 65,000 customers in one go you need slick logistics,” remarks Rawlins. “We have had to set up a separate company owned by Anglia, to receive the orders in Paris.”
Rawlins hopes the initiative can give Anglia an edge over distributors who can only offer a two-day delivery service into Europe.
“If can 20k new customers buying online regularly be like a dog with two tails,” says Rawlins.
