Sourcing Strategies

Webinar on instant PCB pricing for North American EMS

Luminovo will host a webinar on Tuesday, 11th November at 3:00pm ET on instant PCB pricing and strategies for staying competitive in the North American EMS market.

Europe has already moved beyond inbox-driven quotes, with companies harnessing AI-powered instant PCB and component pricing to answer RFQs faster and more accurately. North American EMS and PCB manufacturers now face a choice: adopt the model or risk being outpaced by competitors.

In this webinar, Sam Mason, Business & Operations Lead – North America, and Florian Herborn, PCB Account & Partnerships Lead, will show how EMS teams and PCB manufacturers can standardise PCB specifications using AI and digital twins, add instant pricing for parts and projects, and tap into an ecosystem where speed and accuracy compound into market advantage. Built for North America, this system allows teams to leave spreadsheets behind and respond to RFQs before competitors can.


Attendees will see how to turn Gerber files and BOMs into real-time PCB and component prices, streamlining quoting and matching the speed European teams have already achieved. They’ll also learn how to standardise costing across plants and teams, power customer-facing instant-pricing portals, and align with EMS partners on panels, lead times, and cost drivers. The session includes a live demonstration of Luminovo’s newly released PCBAI module, providing a firsthand look at what AI can do for PCB pricing.

“Luminovo brings AI, automation, and standardisation to the PCB supply chain,” said Sam Mason, Business & Operations Lead – North America, Luminovo. “We can provide instant PCB pricing, which allows for fast and competitive quotes, and is the golden standard for winning more business.”

This webinar is ideal for EMS procurement leaders, sourcing and quoting teams, PCB shop owners, sales managers, and anyone focused on improving quoting speed and accuracy.

Register now to join the live demonstration, learn from Europe’s proven approach, and give your team the North American edge.

Managing Editor
Paige Hookway is the Managing Editor of Procurement Pro, where she brings over a decade of industry experience to shaping insightful, engaging, and forward-thinking content for the global electronics community. After graduating from the University of Greenwich with a 2:1 in English Literature, Paige blended her love of storytelling with a deep curiosity for technology – carving out a career that champions both innovation and the people behind it. Across her 10+ years in the sector, Paige has developed a strong reputation for uncovering emerging trends, translating complex concepts into accessible insights, and spotlighting the voices shaping the future of engineering. She is particularly passionate about encouraging the next generation of engineers and elevating women in tech narratives that inspire, empower, and drive meaningful change. When she’s not immersed in the latest engineering developments, Paige can be found wrapped up in a blanket with a cup of tea and a good book.