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Astute Group appointed authorised distributor for Azoteq

Astute Group appointed authorised distributor for Azoteq

Astute Group has signed a franchise distribution agreement with Azoteq, a pioneer in intelligent sensor and driver solutions.

This partnership strengthens Astute’s dedication to delivering advanced sensing and power management components that empower engineers to design smarter, more responsive, and energy-efficient systems.

Mike Ward, Technical BDM, Semiconductors at Astute Group, said: “Azoteq’s expertise in mixed-signal and sensor technologies aligns perfectly with our focus on supporting next-generation electronic design. Their ProxFusion, ProxSense, PowerSense, and LightSense ranges deliver excellent flexibility and precision for engineers developing modern interfaces, power-efficient systems, and intelligent control solutions.”


Dr. Frederick J. Bruwer, President & CEO at Azoteq, added: “We are excited to welcome Astute Group as an authorised distributor. Their vast technical knowledge and extensive market reach will enable more engineers to leverage our intelligent sensing technologies in their designs. Together, we aim to simplify user-interface development, improve power efficiency, and help customers across diverse industries accelerate their time to market with smarter, more integrated electronic solutions.”

Azoteq’s portfolio includes capacitive, inductive, light, and power-sensing controllers designed for touch, proximity, gesture, ambient light, and power measurement applications, as well as LED driver and power management ICs. These technologies enable intuitive human-machine interfaces, intelligent energy control, and precision measurement across industries – from consumer electronics and IoT devices to industrial automation, automotive, and wearable technology.

Becoming an authorised distributor for Azoteq further solidifies Astute Group’s position as a trusted partner for advanced sensor and power management technologies, supporting engineers with complete design-in and sourcing expertise.

Managing Editor
Paige Hookway is the Managing Editor of Procurement Pro, where she brings over a decade of industry experience to shaping insightful, engaging, and forward-thinking content for the global electronics community. After graduating from the University of Greenwich with a 2:1 in English Literature, Paige blended her love of storytelling with a deep curiosity for technology – carving out a career that champions both innovation and the people behind it. Across her 10+ years in the sector, Paige has developed a strong reputation for uncovering emerging trends, translating complex concepts into accessible insights, and spotlighting the voices shaping the future of engineering. She is particularly passionate about encouraging the next generation of engineers and elevating women in tech narratives that inspire, empower, and drive meaningful change. When she’s not immersed in the latest engineering developments, Paige can be found wrapped up in a blanket with a cup of tea and a good book.