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Astute Group launches Franchised Marketing function

Astute Group launches Franchised Marketing function

Astute Group announces the formation of a new Franchised Marketing function, a strategic initiative designed to enhance its visibility, reach, and brand authority as a franchised distributor within UK and European markets.

The new function will be led by Damian Semple, appointed Franchised Marketing Manager, supported by Callum Sharman, Franchised Marketing Executive. Together, the team will spearhead marketing initiatives that amplify the presence of Astute’s franchised partners.

“Leading franchise marketing right now is a fantastic opportunity. Our portfolio is packed with true challenger brands and disruptive technology. We are here to deliver dynamic campaigns that showcase our partners’ innovation and technical excellence. Together with Astute’s world-class expertise, we are cementing our position as the essential, trusted gateway to new and emerging technology.”


This strategic development represents an important milestone in Astute Group’s ongoing efforts to expand its franchise capabilities, enhance collaboration with trusted suppliers, and continue providing customers with the best new technology.

For more information about Astute Group and its franchised partners, please visit: https://www.astutegroup.com/services/franchise-electronics/

Managing Editor
Paige Hookway is the Managing Editor of Procurement Pro, where she brings over a decade of industry experience to shaping insightful, engaging, and forward-thinking content for the global electronics community. After graduating from the University of Greenwich with a 2:1 in English Literature, Paige blended her love of storytelling with a deep curiosity for technology – carving out a career that champions both innovation and the people behind it. Across her 10+ years in the sector, Paige has developed a strong reputation for uncovering emerging trends, translating complex concepts into accessible insights, and spotlighting the voices shaping the future of engineering. She is particularly passionate about encouraging the next generation of engineers and elevating women in tech narratives that inspire, empower, and drive meaningful change. When she’s not immersed in the latest engineering developments, Paige can be found wrapped up in a blanket with a cup of tea and a good book.