At the 2025 EDS Leadership Summit in Las Vegas, Paige West, Managing Editor of Procurement Pro, speaks with Mark Burr-Lonnon, President at EDAC Group of Companies, about how the long-standing interconnect specialist is adapting to modern manufacturing demands, shifting customer behaviours, and global trade complexities.
EDAC has spent nearly 60 years building a solid reputation in connector solutions. Burr-Lonnon explained that the company has evolved into a group encompassing four distinct brands: EDAC, NorComp, MH Connectors, and Northern Technologies.
“We’ve never gone to market before as the EDAC Group of Companies,” he said. “That changed when I came on board last November. Now we’re working with our distribution partners under a unified approach, while keeping the individual brand identities intact.”
Each brand caters to a specific market segment:
- NorComp: positioned as the premium brand, focused on high-performance applications across North America and Europe
- EDAC: a versatile brand with broad geographic reach
- MH Connectors: a value-centric offering, especially strong in Asia
- Northern Technologies: a recent acquisition that further expands the group’s capabilities
EDAC serves a range of sectors, including industrial, agri-tech, and drone technology. A significant differentiator, according to Burr-Lonnon, is EDAC’s commitment to custom and semi-custom solutions: “Over 30% of our business is custom. We support lower-volume custom projects where larger competitors might not.”
Flexibility is central to EDAC’s strategy. “Connectors are often the last thing engineers think about. So, flexibility in design and production is critical,” Burr-Lonnon said. The company has also responded to growing demand for ruggedness, miniaturisation, and higher signal integrity – particularly through its NorComp brand.
Internally, key priorities for the remainder of the fiscal year include the rollout of the EDAC Group branding, the launch of a consolidated global website, and the strategic use of AI to streamline marketing and data analysis. Burr-Lonnon has also established a global marketing team to boost EDAC’s visibility.
Looking ahead, EDAC anticipates continued growth, with this year’s performance already nearing a 15% increase. Burr-Lonnon expressed confidence: “If we don’t double that next year, I’ll be surprised.”
At EDS, EDAC’s core message to its partners was clear: consolidation. “Distributors are excited – it’s easier to work with one group than four separate entities,” he said. With ongoing support from reps and a clear direction, EDAC aims to become more widely recognised and better positioned for future success.
Watch the full interview here:
