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Farnell wins NI’s 2024 Distributor Selling Value Award

Farnell wins NI’s 2024 Distributor Selling Value Award

Farnell, known for its swift and reliable distribution of products and technology for electronic and industrial system design, maintenance, and repair, received the NI Distributor Selling Value Award for 2024.

This award honours the significant contributions of distribution partners to their end customers and was presented to Farnell at NI Connect 2024.

NI Connect, an annual in-person event held over two days in Austin, Texas, gathers test leaders to explore how companies leverage cutting-edge test technologies and strategies to enhance business performance and gain a competitive edge. Attendees had the opportunity to gain insights and participate in numerous forums aimed at optimising test data, modernising labs with software standardisation, and driving product and business performance.


“The Farnell Global teams have shown dedication to meeting customers where they are and ensuring they have access to the right NI product, at the right time, and in the right place. They empower the customer by being able to provide a wide selection of different options to choose from with the largest global stock footprint,” said Jonah Paul, NI Distribution Channel Director.

Jay Wimsatt, Director Product Operations at Farnell Global, said: “Our partnership with NI was established in 2021 based upon shared values and a commitment to overcoming challenges, which has resulted in tremendous growth and success for both parties. We are honoured to receive the Distributor Selling Value Award which is a testament to our team’s hard work and dedication, serving as further motivation to maintain our leadership role and strong partnership.”

To learn more about NI products available from Farnell, please visit https://uk.farnell.com/b/ni

Managing Editor
Paige Hookway is the Managing Editor of Procurement Pro, where she brings over a decade of industry experience to shaping insightful, engaging, and forward-thinking content for the global electronics community. After graduating from the University of Greenwich with a 2:1 in English Literature, Paige blended her love of storytelling with a deep curiosity for technology – carving out a career that champions both innovation and the people behind it. Across her 10+ years in the sector, Paige has developed a strong reputation for uncovering emerging trends, translating complex concepts into accessible insights, and spotlighting the voices shaping the future of engineering. She is particularly passionate about encouraging the next generation of engineers and elevating women in tech narratives that inspire, empower, and drive meaningful change. When she’s not immersed in the latest engineering developments, Paige can be found wrapped up in a blanket with a cup of tea and a good book.