At the EDS Leadership Summit 2025, Paige West, Managing Editor of Procurement Pro, spoke to Joe Rosenblum, Director of Marketing at Keystone Electronics as they touched upon the company’s longevity in the market, navigating supply chain challenges, and trends in product design.
Keystone Electronics is a 75-year-old company based in the US which specialises in interconnect components and hardware such as battery holders, fuse clips, test points, and more. Its 75-year involvement in the electronics industry has granted it with a unique position of witnessing the ongoing development in technology such as advancements in battery chemistry.
It continues to produce and manufacture products that are up to date with these advancements, with a new catalogue released to commemorate its anniversary featuring hundreds of new products.
“The idea is to be ahead of the curve,” explained Rosenblum. “So my engineering staff, my sales staff, pay attention to information, questions [from customers] and opportunities for new products.”
The company is differentiated by its US-based manufacturing, longevity and brand recognition, “in control of our own destiny,” as Rosenblum termed it. Upon being asked by West about navigating supply chain pressures and lessons learned, Rosenblum said that the company’s manufacturing in the US positions it well to pivot from manufacturing products offshore to onshore, and its indispensable expertise puts in a better position than, perhaps, newer entrants to the market.
One trend Keystone is keeping its eye on is the increasing compactness of devices.
“We’re looking at products that are more compact and how that translates into the need in a handheld device [for example],” said Rosenblum. “Batteries are a lotsmaller than something that goes into a flash light. We’ve looked at how to make contacts smaller, how to make holders smaller, [and] how to accommodate that power that they need into a small handheld device without sacrificing quality.”
Looking ahead, AI is an “interesting concept” but electronics devices will continue to require the components and parts that Keystone manufacture. “Our motto is, ‘we make the small things that make the big things work’,” concluded Rosenblum. “That’s still going to go on.”
Watch the full interview below:
