Astute Electronics announces the launch of Astute PCB Solutions, a new strategic partnership with PCB People, aimed at offering an extensive range of bare board technologies to both new and existing global customers.
PCB People was established to provide a true alternative for sourcing printed circuit boards, breaking away from traditional methods that have dominated since the late 1990s. Their mission is to disrupt the market by delivering unmatched transparency, traceability, and innovation, all while helping customers achieve greater supply-chain independence. This concept of supply-chain independence varies for each customer but fundamentally shifts control back to them. Whether the goal is to produce PCBs more sustainably, manufacture closer to home, or simply reduce costs, PCB People’s approach makes it possible.
The introduction of Astute PCB Solutions represents a significant step forward for Astute Electronics as it continues to expand its global footprint and deliver products and services to its customers. This collaboration with PCB People ensures that the same high standards of quality and customer service that Astute is known for will be upheld, coupled with a deep passion for PCB technology. The new venture will offer a comprehensive array of bare-board technologies, tailored to meet the specific needs and preferences of customers. Whether they require 2-layer, multilayer, or Rigid Flexi HDI boards, customers can expect the highest quality and service that Astute consistently delivers.
“We are delighted to welcome PCB People to the Astute family,” said Andrew Quigley, 3PL Sales Director at Astute. “Their dedication to Printed Circuit boards and their community align perfectly with our values, and we are confident that they will excel in delivering our brand promise to our customers worldwide.”
PCB People’s Managing Director Ryan Pellow states: “Our business is focused on providing customers with innovative solutions to help enhance their supply-chains and our strategic partnership with Astute epitomises that. Combining our extensive PCB knowledge with Astute’s broad product range provides customers with a complete solution that we feel is the first of its kind. Not only does this provide strong commercial advantages, but it also enhances the sustainability of supply-chains and improves efficiencies. The foundations of this collaboration are based on our shared passion for transparency and traceability which is becoming ever more important for customers. Combining our expertise here provides customers with a unique solution; one we are looking forward to discussing with customers.”
Astute PCB Solutions offers several unique benefits:
- Transparency of factories: customers gain clear visibility into the factories where their products are manufactured, fostering confidence and trust
- Holding stock: by maintaining extensive inventory, it provides quicker turnaround times and next-day delivery options, significantly reducing lead times
- Vendor reduction: Astute’s ability to add other components to customer orders simplifies the supply chain, a service unmatched by competitors
- Technology innovation: it is committed to staying at the forefront of technology, continually innovating products and services to provide the best solutions for customers
- Quick lead times: efficient processes and strategic stock management enable some of the fastest lead times in the industry
- Sustainability: it prioritises sustainable practices in its manufacturing processes, ensuring environmentally responsible operations
This collaboration has the ability to leverage a global network of state-of-the-art factories strategically located around the globe. This presence ensures the diverse needs of customers are met with efficiency and precision. Whether in North America, Europe, Asia, or any other region, the partnership is designed to serve you better.
Astute is committed to ensuring quality and reliability. PCB People will conduct thorough factory visits and audits, meticulously selecting the right factory for each product. This rigorous process guarantees every PCB meets the highest standards and your exact specifications.
While PCB People handle technical aspects and factory selection, Astute focuses on sales and stock management. As a stockist, it maintains sufficient inventory to meet demand, offering next-day delivery for many products. This division of roles ensures customers benefit from both technical expertise and efficient supply chain management.
For more information about the new Astute PCB solutions please contact andrew.quigley@astutegroup.com.
