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Astute showcases design-in strengths at Hardware Pioneers MAX

Astute Electronics will make its debut at Hardware Pioneers MAX 2024 (May 28-29) with the emphasis on its burgeoning design-in offering based around a platform of innovative suppliers covering numerous component technologies.

“We will have a team of our applications engineers on our stand ready to help visitors with their questions,” says Nigel Watts, Global Business Development Director at Astute Electronics. “They include Mark Kingham, a memory specialist, Simon Brennan, who covers memory and embedded systems and Rich Ford, a power solutions specialist.”

Astute will be hosting demos from three of its suppliers covering, AI/ML, wireless/IoT, and power.


“AI is everywhere, power is paramount, and wireless/M2M continues to evolve,” Watts explains.

Alif Semiconductor, a supplier of secure, connected, power efficient artificial intelligence and Machine Learning (AI/ML) microcontrollers (MCUs) and fusion processors recently launched its Balletto family, the world’s first Bluetooth Low Energy (BLE) wireless microcontroller to feature hardware optimisation for AI/ML workloads.

iVativ will bring its Wi-Fi and Bluetooth modules and multi-radio PCIe cards to the event.

Power electronics specialist Pulsiv will use the Astute platform to feature its OSMIUM technology that delivers a new, patented method of AC to DC power conversion.

“We are at Hardware Pioneers MAX to deliver a message about Astute’s design-in capabilities, which are backed by many other services covering the global component supply chain,” says Watts.

Hardware Pioneers MAX is the highest profile design show in the UK, and offers the perfect platform to exhibit our capabilities,” he adds.

Hardware Pioneers MAX 2024 takes place on May 28-29 at the Business Design Centre in London.

Managing Editor
Paige Hookway is the Managing Editor of Procurement Pro, where she brings over a decade of industry experience to shaping insightful, engaging, and forward-thinking content for the global electronics community. After graduating from the University of Greenwich with a 2:1 in English Literature, Paige blended her love of storytelling with a deep curiosity for technology – carving out a career that champions both innovation and the people behind it. Across her 10+ years in the sector, Paige has developed a strong reputation for uncovering emerging trends, translating complex concepts into accessible insights, and spotlighting the voices shaping the future of engineering. She is particularly passionate about encouraging the next generation of engineers and elevating women in tech narratives that inspire, empower, and drive meaningful change. When she’s not immersed in the latest engineering developments, Paige can be found wrapped up in a blanket with a cup of tea and a good book.