Managing Editor of Procurement Pro, Paige Hookway, interviews Georgia Genovezos, Corporate Vice President, Digital Marketing at Future at EDS Leadership Summit.
Genovezos oversees the company’s global digital presence, covering everything from website inventory and orders to creative content, social media, digital marketing, aggregator programmes, and co-op marcom campaigns.
When asked about the current state of the industry heading into 2026, Genovezos said. “I see a bit more confidence,” she said, noting that “the mood is a bit more excited, a lot more busier from what we’re seeing and definitely more positive.” While acknowledging that some uncertainty persists given broader global conditions, which, she said, is entirely normal for the industry.
Adapting to tariffs and market disruptions
After several turbulent years marked by supply chain shortages, tariffs, and geopolitical shocks, the company has had to make meaningful internal adjustments, particularly on its digital platforms.
“We’ve had to make sure we’re charging the right tariffs, we’re looking at everything properly,” Genovezos explained. A priority has been ensuring transparency for online buyers: “It’s very clear and transparent. And that’s been an adjustment.” She added that while the changes are ongoing, the right processes are now firmly in place.
Real-time data isn’t negotiable
On the question of inventory visibility and real-time data, Genovezos stressed its growing importance. “Definitely making sure you have the right inventory, you’re showing all the right inventory to procurement, to all of the buyers, to our engineers is really really important,” she said. Showing stock levels and lead times in real time is, she noted, “becoming a lot more relevant and demanding – this is what everyone’s looking for from the industry.”
Embracing AI
With AI dominating conversations at the summit, Genovezos confirmed that Future Electronics is actively investing in the technology. “We’re definitely looking to invest in it, we’re definitely adopting it, and we’re using it.” She said the company’s focus is on integration across operations, with an eye on “making things simpler, easier.”
Supplier alignment and co-op campaigns
Genovezos also outlined how Future works closely with its supplier partners through quarterly themed branding initiatives. “We’ll go out and make sure that our suppliers are aware of our theme, and then we’ll tie it into their co-op campaigns,” ensuring maximum visibility and traffic to supplier products through strategic media placements.
Advice for procurement professionals
Looking ahead to the remainder of 2026, Genovezos encouraged procurement teams to lean on Future’s full suite of resources. “Future is there to support them. We have all of the real-time data, we have all of the information available to them,” she said, pointing also to inside sales, outside sales, and product marketing teams as pillars of offline support as the industry continues to evolve.
