Mouser talks market and priorities at embedded world

by Paige Hookway
17 March 2025
Less than a minute
287 Views
1 year ago

At embedded world 2025, Electronic Specifier’s Editor, Caitlin Gittins, talks to Marie-Pierre Ducharme, Vice President, EMEA Marketing & Business Development, Mouser Electronics about the current state of the electronics market and Mouser’s key priorities for 2025.

Mouser is seeing strong opportunities in AI, IoT, and automation, aligning its strategy to support engineers with expanded product offerings and enhanced services. The company continues to attract new customers through its digital presence and streamlined procurement solutions, with an increase in development kit sales driven by heightened innovation.

AI is also playing a role in improving customer experiences, optimising inventory management, and providing personalised recommendations.

As Mouser expands its focus on automation and control products, it is adapting its approach to better serve industrial customers, working closely with new suppliers and strengthening its presence in this growing market.

Paige Hookway

Managing Editor

Paige Hookway is the Managing Editor of Procurement Pro, where she brings over a decade of industry experience to shaping insightful, engaging, and forward-thinking content for the global electronics community. After graduating from the University of Greenwich with a 2:1 in English Literature, Paige blended her love of storytelling with a deep curiosity for technology – carving out a career that champions both innovation and the people behind it. Across her 10+ years in the sector, Paige has developed a strong reputation for uncovering emerging trends, translating complex concepts into accessible insights, and spotlighting the voices shaping the future of engineering. She is particularly passionate about encouraging the next generation of engineers and elevating women in tech narratives that inspire, empower, and drive meaningful change. When she’s not immersed in the latest engineering developments, Paige can be found wrapped up in a blanket with a cup of tea and a good book.