At the 2025 EDS Leadership Summit in Las Vegas, Paige West, Managing Editor of Procurement Pro, speaks with David Luna, VP Global Distribution at Orion Fans and IO Audio Technologies about the companies’ evolution in addressing global market demands.
With over 40 years of experience in thermal management, Orion Fans continues to focus on broad product availability and stock resilience. Luna highlighted: “We doubled up our inventory before COVID and continued that strategy. It helps us sidestep issues caused by geopolitical pressures, such as tariffs.”
By maintaining local stock of high-demand products, the company ensured consistent supply and supported distributor reliability.
Orion’s product portfolio spans AC and DC fans, motorised impellers, and custom assemblies. Growth areas include electronically commutated (EC) fans – sought after for their energy efficiency – and harsh environment products with IP68 and IP69K ratings, used in sectors such as EV charging. The company also saw rising interest in explosion-proof, ATEX-rated fans, where Luna noted a gap in market focus.
Turning to IO Audio Technologies, Luna explained the brand was established in 2018 to provide complete cable assemblies rather than just connectors. This full-solution approach set IO apart from competitors, allowing for customisation and value-added service across cable lengths and configurations. Initially targeting the Pro AV and broadcast markets, IO has since expanded into medical, vertical farming, and even aerospace applications.
On geopolitical pressures and tariffs, Luna underscored the importance of vigilance. The company President, who monitors global developments closely, ensures Orion and IO stay agile on supply chain, currency valuations, and import costs.
Luna stressed the importance of planning, as even goods in transit may be subject to new tariffs.
Looking ahead, Luna’s key priorities include promoting newly launched products tailored for harsh environments and supporting distributors in gradually building stock and awareness.
“We want them to grow stock naturally, based on market demand – not just push product into their systems.”
In a shifting global landscape, Orion Fans and IO Audio Technologies are focused on responsive inventory, product innovation, and grounded partnerships to build resilient distribution channels.
Watch the full interview here:
