At electronica 2024, I sat down with Stefan Bruder, President of EMEA at Texas Instruments (TI), to discuss the company’s recent initiatives aimed at elevating customer design capabilities and streamlining its business processes. Central to these efforts is the launch of TI’s Frankfurt Product Distribution Centre (PDC), which aims to meet rising demand with faster, more reliable, and flexible customer support.
This new distribution centre includes 9,000 square metres of space and new automation features. The new centre has the capacity to quickly ship up to 7,500 orders per day of a broad range of TI analog and embedded processing semiconductors across Europe.
“Our new product distribution centre offers faster, more efficient, flexible and reliable service for TI’s customers in Europe to meet semiconductor demand now and in the future,” said Bruder. “Our new centre in Dreieich is the latest addition to TI’s global product distribution network which, combined with our convenient purchasing options, provides an improved customer experience from product selection to shipment.”
This new distribution hub triples TI’s capacity in the region, providing room for current and anticipated demand. While the centre’s capacity meets current needs, Bruder indicated that TI would assess expansion as demand grows: “We feel that this should serve us for the years to come, and then we will assess how the demand is developing.”
Located near many of TI’s industrial and automotive customers, as well as the Frankfurt Airport, the new distribution centre enables faster product delivery in Europe. The pick, pack and ship process is fully automated and orders are ready to ship within 15 minutes or less. Customers in central Germany can expect same-day product delivery, while next-day delivery is available to customers in most European countries.
TI has been operating in Europe since 1956, and its new distribution centre builds on TI’s existing European footprint which includes a semiconductor wafer factory in Freising, Germany, research and development teams, as well as more than 30 sales offices across 18 different European countries. Customers in Europe and across the globe can conveniently buy from TI and save on exchange fees with more than 20 currency options available (including euro, pound sterling, Norwegian kroner and Swiss franc) when purchasing on TI.com or through TI API suites.
