Rutronik is expanding its franchise portfolio through a partnership with 3PEAK, an international supplier of high-performance analog and mixed-signal components. Under the agreement, the existing franchise will be added to the regions of North America, Greater China, and Southeast Asia, providing customers in these key growth markets with global access to the complete 3PEAK portfolio through Rutronik’s sales and support network.
With this franchise expansion, Rutronik is adding more than 2,800 components to its product portfolio and strengthening its expertise, particularly in the areas of signal processing, power supply, and industrial communication. In doing so, the company is strategically expanding its offerings for future-oriented markets such as Industrial IoT, Industry 4.0, artificial intelligence, automotive, medical technology, and consumer electronics.
“With the global franchise for 3PEAK, we can offer our customers a single point of contact, consistent availability, and technical support across regions. This simplifies designs and supply chains, especially for companies with an international presence,” said Reza Maghdounieh, Vice President Product Marketing Semiconductor at Rutronik.
A comprehensive portfolio covering the entire signal chain
3PEAK specialises in the development and manufacture of high-performance analog and mixed-signal components. The company serves several thousand customers worldwide and offers a comprehensive portfolio that covers the entire signal chain – from the precise amplification of analog sensor data to analog-to-digital and digital-to-analog converters, as well as interface and isolation solutions. The offering is complemented by power management components such as battery management ICs, power devices, isolated gate drivers, and isolation amplifiers.
Through this collaboration, customers in North America, Greater China, and Southeast Asia benefit from simplified access to innovative signal solutions, combined with local availability, technical consulting, and logistical support from Rutronik. For developers, this opens up new opportunities to implement complete system architectures from a single source, simplifying procurement, reducing interfaces, and shortening development cycles.
“Building on our established cooperation in Europe, this expansion combines 3PEAK’s innovative and competitive analog and mixed-signal semiconductor portfolio with Rutronik’s global reach, extensive market knowledge, and strong technical expertise. Together, we are confident that this strengthened partnership will create significant opportunities for growth, enhance customer engagement, and deliver even greater value to our customers and partners worldwide,” said Aiguo Leng, Senior Vice President Sales and Marketing at 3PEAK.
Joint growth in key strategic regions
North America, Greater China, and Southeast Asia are among the world’s most important development and manufacturing hubs for electronics. By expanding their collaboration, Rutronik and 3PEAK strengthen their presence in these key markets and provide customers with direct access to a broad portfolio of signal processing and power management solutions.
For globally active companies, access to components alone is no longer enough. Consistent availability, technical support, and a single point of contact across regions are becoming increasingly important for managing complex development projects and supply chains. With Rutronik and 3PEAK, customers benefit from a globally aligned support structure that helps reduce complexity and enables smoother project execution across regions.
