Chris Withers

Sales Director at Zel Components Ltd

Chris is the Sales Director at Zel Components Ltd, where he leads the sales function and focuses on delivering tailored solutions and long-term value for customers. He brings extensive experience from senior roles at Astute Group, Ezurio (formerly Laird Connectivity), Nebra and Avnet Silica, having worked across the electronics and industrial IoT ecosystem in sales, product marketing and supplier management roles across the UK and EMEA.

Supply Chain Management

Rethinking traditional component distribution models

The electronic components supply landscape is changing. Given current lead times and supply chain issues, manufacturers of electronic devices can no longer assume